About us

We have been facing the strategic challenges of the sports business for over 15 years. We know the competition and the unique characteristics of the industry. 

In contrast to conventional strategic consulting, we come from the sports business and develop hands-on, individual solutions. And unlike the steadily growing number of specialist agencies, we see ourselves as a comprehensive consulting company with strategic vision. 



The essence of strategy is
choosing what not to do.
- Michael E. Porter


We offer excellent, strategic top management consulting for the sports business

Based on genuine insights gathered through many years of practical senior management experience in the national and international sports business, we strive to sustainably improve the economic efficiency of the companies and organizations we work with. The issues we deal with 100% independently encompass the full range of challenges for rights holders and advertisers.

We are convinced that an individual concept is the only way to achieve sustainable medium- and long-term economic success and provide added value for both rights holders and sponsors.

Our solutions are always customer-oriented. Our approach is driven by a unique combination of fact-based analysis and our spirit of sportsmanship, fueled by experience and emotion.


Market Positioning

Competitive Situation

Reason why


⎸ Strategic consulting based on practical experience

⎸ In-depth knowledge of the challenges in the sports business

⎸ Extensive experience in developing new business and business transformation

⎸ Individual and independent

⎸ Holistic, customer-oriented perspective. Result-driven

⎸ One industry: sports!

⎸ Creative, practical solutions based on strategic concepts


Dr. Nicolas Gaede

Managing Partner

  • 20+ years of sports marketing experience in senior management positions
  • Developed and implemented sponsorship concepts
  • Headed brand consulting, creation, market and media research, operations, development, and digital products
  • Created and managed European esports business
  • Ph.D. in management processes and organizational structures in football

Ulrik Ruhnau

Managing Partner

  • 20+ years of sports marketing experience in senior management positions
  • Built and managed global stadium and arena business
  • Developed new business segments: catering, hospitality, events, virtual advertising, rights-holder consulting
  • Headed strategic development
  • Developed international markets
  • Led international projects for rights holders and public authorities

Our Values

We set the highest standards for our work, assume responsibility, and operate based on personal convictions. 


We act 100% independently of the interests of third parties and individually in the interest of our clients.


We have in-depth industry knowledge, delivering excellent results and best practices in the sports business for measurable and sustainable success.


We love what we do and enjoy winning. We believe in fair play and team spirit.


Our solutions are always individually designed for our customers. We believe in individuality as opposed to standardization.



Our References

CSIGHT supported us in our marketing concept with its expertise and wealth of experience. The conceptual approach in combination with the operational experience was decisive for the fact that CSIGHT was able to help us very quickly and efficiently.

- Holger Merk, Senior Head of Strategic Marketing, DFB GmbH


We would like to thank CSIGHT for their strategic support on the potential acquisition of a target in the sports & media industry and look forward to working again together in the future.

- Bastian Lueken, Founding Partner, Novalpina Capital LLP


Based on their wide experience in the fields of all kind of traditional sports businesses and their specific esports expertise CSIGHT's role involved the strategic set-up of a conclusive comparison of LEC and other traditional European sports competitions. Our collaboration with CSIGHT has always been characterized by the highest level of trust and professionalism.

- A. Dechelotte, Head of Partnerships & Business Development EMEA, Riot Games


Meet us

C|SIGHT @home

Große Bäckerstr. 10
D-20095 Hamburg

C|SIGHT on Tour


C|SIGHT 24/7



If you would like to shape the path of C|SIGHT actively, please contact us at:



CSIGHT GmbH | Große Bäckerstr. 10 | D-20095 Hamburg

+49 40 70 38 36 44